December 2010 by Paul Doocey
Reel-TV made a splash this past May when it debuted a new server-based system that allows casino operators to display advertising and promotions on the video service windows of idle slot machines. The Palms in Las Vegas was the first to bite on this cutting-edge technology, dedicating its entire slot floor to the system and quickly garnering ads from Toyota, BillerCoors, Corona, Jägermeister and Captain Morgan.
"We're essentially turning the slot into an interactive platform for the customers," says Keith Atkinson, who founded Reel-TV in 2009.
Reel-TV has submitted to Nevada Gaming for approval on an older model and the newer Aristocrat's Viridian machines.
We have got approval on both machines through Nevada Gaming and are happy to announce our new DVI LCD screen capabilities.
Two powerful and cutting edge companies join forces to bring the newest technology to their casino floor. Visit Palms today to see it in live action.
Las Vegas Business Press
Technology allows advertising on idle slot machines The gambling areas of casinos have long been advertisers' Holy Grail.
American casinos attracted a record 62 million visitors last year - 28 percent of the U.S. adult population - despite the worst economy for gambling on record,