is the culmination of decades of research and product development in the area of electronic gaming devices and their relationship to consumer behavior. Reel-TV was made possible by our industry-first slot machine interface board (SMIB) and patented application server-based video management and rendering tools. This technology allows high-resolution video to play on any slot machine equipped with the technology. The slot machines normal interface is interrupted and replaced with any advertiser's message. The process is simple; after a machine is idle for 60 seconds, a 15 second ad will play followed by 30 seconds of the game interface. Once a user begins to use the machine, video will cease and the user will be able to play for as long as they desire uninterrupted.
Through the Reel-TV technology, video media can be systematically scheduled, delivered, and reported in real time to any slot machine on the casino floor equipped with the technology. Unlike most advertising mediums, Reel-TV allows the advertising message to be replaced almost instantaneously. At any time, advertisers can upload a new message to the Reel-TV server and the new message will begin when the next scheduled spot airs.
Reel-TV is also an interactive advertising platform. Advertisers can offer casino-goers coupons and special offers through the machine's ticket in-ticket out function. This enhances the call to action and also provides another proof of performance as coupons can be redeemed. Reel-TV has unlimited possibilities for major brands. Advertisers can reach a captive audience in the millions, interact with this audience, and generate immediate response and profits for pennies per impression.
